Vehicles / Aftermarket products cars, recreational vehicles, motorcycles, trucks.

Cosmetics, self-care, hair products, nail care, salons, spa services.

Juice, soft drinks, coffee, energy drinks, beer, wine, liquor.

Education, retail stores, campaigns, recreational and medical.

Information, rebranding, internal communications

Promotion of events, concerts, culinary/cultural/film festivals, museums, theatrical events.

Virtual products, memberships, services warranties, subscriptions digital downloads of books, music, videos.

Brick-and-mortar or online programs, language classes, instructional sessions.

Consumer & Business - Audio, video, home entertainment, screening rooms, computers/laptops, gaming devices, VR/AR devices, sound systems, UAV/drone.

Clothing, footwear, accessories, jewelry.

Banks, insurance, investment.

Exercise and health-focused equipment, health related personal products, vitamins and energy products, health & fitness facilities/programs, weight loss/management/nutrition programs.

Fresh, packaged, frozen and snack foods

Appliances, furniture, indoor and outdoor decor.

Informational sources, recruitment, policy or program communications.

Campaigns which promote non-prescription products and services, wellness and personal care, and health education and/or awareness.

Campaigns for medical products or services, or to shape understanding of conditions or treatments, targeted at healthcare professionals, practitioners, or patients.

Train, air travel, ferry, subway, bus, trolley, taxis, bikeshares, rideshares.

Digital streaming, broadcasting, publishing.

This category encompasses a diverse range of creative expressions, including digital assets, images, videos, GIFs, collectible art, games, virtual objects, and immersive experiences within the metaverse and virtual worlds.  Digital assets that represent ownership or proof of authenticity of a unique item or piece of content using blockchain technology.

Online marketplace, on demand transportation, food & grocery delivery services, meal kit services and other on demand services including healthcare, doctor on demand, fitness, professional services, learning, salon, and entertainment.

Items for hygiene and self-care and personal gadgets and personal electronics.

Food, grooming products & health aids, accessories, toys.

Legal, IT, accounting, technical support, advertising and marketing and includes all specialist business support.

Commercial and residential.

All retail and ecommerce include innovative retail concepts, such as e-commerce experiences, pop-up shops, or subscription services.

Fast food, casual dining, fine dining, promotions & launches.

Software, operating systems, or software/apps.

All sports including Esports, league promotion, game day, special events, such as Olympics, World Cup, and championships/playoffs.

Equipment & products for athletic and leisure activities.

Airlines, cruises, resorts, theme parks, tours & travel packages including adventure travel, eco travel, culinary, volunteer and booking services.

Campaigns for Brands whose mission is to make a positive impact, including buying one/donate one models, brands giving back, making a profit and doing good.

Communication that shines a spotlight on all aspects of social change and/or awareness of equity, access, participation, and rights within a society on a regional or global level.

Campaigns that address issues related to gender, race, ethnicity, disability, age, and other aspects of diversity. These campaigns aim to create more inclusive and equitable societies and orgranizations.

Campaigns that leverage technology for social impact.

Campaigns that promote sustainable fashion and responsible consumption.

Campaigns aligned with specific social justice movements, such as Black Lives Matter, LGBTQ+ rights, or gender equality.

Campaigns that address broader sustainability issues, such as ethical sourcing and supply chain sustainability.

Campaigns that foster community engagement and cohesion, whether at the local, regional, or global level. Campaigns that aim to foster a sense of belonging, unity, and mutual support among community members. Campaigns that focus on healing, rebuilding, and reestablishing social connections disrupted by crises. 

Campaigns advocating for mental health support, reducing stigma, promoting well-being, and contributing to a more compassionate and mentally healthy society.

Honoring campaigns driven by youth-led movements and initiatives showcasing the influence of young activists and their call to action. 

This category honors creative campaigns that use the power of art, design, and visual expression to inspire social change, foster positive behaviors, and make a lasting impact on individuals, causes, and society. Entries in this category should demonstrate how artistic elements, such as visual aesthetics, design, photography, illustration, or other creative mediums, have been central to the campaign's success in promoting positive outcomes and social good.

Utilizing AI to drive results and target consumers
including AI-driven marketing campaigns, marketing automation, ad targeting, product recommendations, dynamic pricing, etc.

Creative work that celebrates innovative marketing campaigns that seamlessly integrate with their surroundings, effectively engaging audiences in unconventional and unexpected locations or through unique, context-aware tactics.  Campaigns that blur the lines between the ad and the environment, delivering memorable and immersive brand experiences.

This category recognizes outstanding advertising campaigns and experiences that leverage emerging technologies like AR, VR, and MR to create immersive and interactive marketing content, enhancing user engagement and brand messaging through digital, simulated, or blended reality environments.

Campaigns and strategies that push the boundaries of traditional advertising, showcasing cutting-edge creativity, unconventional ideas, and pioneering approaches to effectively capture and engage target audiences.

This category recognizes exceptional marketing campaigns that go beyond traditional advertising by seamlessly integrating a brand's message or product into engaging and entertaining content. Branded Content / Entertainment celebrates creative strategies that provide value to the audience through compelling storytelling, whether in the form of films, web series, podcasts, or other entertainment media, while effectively conveying the brand's identity and message.

This category focuses on recognizing exceptional campaigns and initiatives that effectively shape and enhance a company's public perception and reputation. This category celebrates efforts to convey a positive and cohesive brand identity, values, and messaging that contribute to building trust and credibility.

Marketing to the culture and ethnicities of a target market.

This category honors excellence in the use of automated, data-driven advertising techniques to deliver highly targeted, personalized, and efficient ad campaigns across digital platforms. This category recognizes campaigns that leverage programmatic technology to optimize ad placements, maximize reach, and achieve specific marketing objectives with precision and effectiveness.

This category celebrates the strategic use of PR tactics, media relations, and messaging to positively influence public perception, build trust, and achieve specific communication objectives.

Honoring campaigns that excel in actively involving and engaging the target audience. Creative and effective work that is noted for their ability to ignite a response, whether through interactive experiences, events, social media interactions, or other strategies that effectively capture the audience.

Campaigns that go beyond traditional advertising by seamlessly integrating a brand's message or product into engaging and entertaining content. This category celebrates creative strategies that provide value to the audience through compelling storytelling, whether in the form of films, web series, podcasts, or other entertainment media, while effectively conveying the brand's identity and message.

Honoring exceptional marketing materials and printed or digital assets that effectively convey a brand's message or promote a product or service. This category recognizes excellence in design, content, and overall impact of promotional materials such as brochures, flyers, posters, and other collateral items.

Campaigns that successfully leverage partnerships and sponsorships with other brands, influencers, or organizations to achieve marketing goals.

Any area of consumer or professional awareness/behavior change which exists on, or is activated by digital devices e.g. mobile apps, wearable tech, games, social or mobile campaigns.

This category recognizes outstanding initiatives that leverage digital technology to create immersive, interactive, and engaging online or virtual experiences, often showcasing innovation in web design, user interfaces, user experiences, and digital storytelling.

Participatory hands on interaction with a brand in an environment or business situation.

Experiental Marketing celebrates innovative campaigns that create immersive, real-world brand experiences, often through events, installations, or interactive activations. This category recognizes strategies that go beyond traditional advertising to engage and connect with audiences on a personal level.

This category celebrates marketing campaigns or experiences that incorporate game-like elements, mechanics, or interactive strategies to engage and captivate the audience.

Celebrates and recognizes campaigns that utilize unconventional, attention-grabbing, and often low-cost marketing tactics that make a significant impact.

Marketing/promotion involving endorsements and/or product placement from celebs, influential people, and organizations with access to audiences.

Physical, interactive, and immersive experiences as well as virtual events intended to drive engagement and response from a professional audience. May include digital exhibitors, interactive displays and booths, exhibitions, conference / symposia, and trade shows.

Engagement of audience within the brand’s social space.

Targeted communications for a professional audience, designed to communicate information and/or generate a response e.g. websites, microsites, interactive sales materials, e-Detailing, interactive eLearning, or educational platforms.

User-experience design, all aspects of a product's development, including design, usability, function, branding and marketing. Anything that affects the users journey on-screen and off.

Campaigns where AI serves as the medium through which brands interact with consumers including AI-powered chatbots, virtual assistants, or personalized content recommendation engines.

This category would honor campaigns that would harness the power of urban environments, street art, installations, and unconventional mediums to leave a lasting mark on their target audience.