Taylor Swift’s Reputation Stadium Tour Breaks Record for Highest-Grossing U.S. Tour
Taylor Swift closed out her Reputation Stadium Tour in spectacular fashion, breaking the record for the highest-grossing U.S. tour since Billboard Boxscore began tracking touring data in 1990…
Taylor Swift closed out her Reputation Stadium Tour in spectacular fashion, breaking the record for the highest-grossing U.S. tour since Billboard Boxscore began tracking touring data in 1990. Domestically, the tour grossed $266.1 million and sold 2,068,399 tickets, besting The Rolling Stones‘ $245 million gross from their A Bigger Bang Tour in 2005-07. While The Stones achieved their then-record gross across 70 American shows, Swift stole the title in just 38.
As previously reported, Swift broke her own record for the highest-grossing domestic tour by a woman, when the Reputation trek surpassed The 1989 World Tour’s $181.5 million (2015) in August.
The U.S. leg of Swift’s latest tour ran from May 8 through Oct. 6.
The biggest engagement of the Reputation Stadium Tour, domestic or otherwise, was Swift’s three consecutive performances July 20-22 at Metlife Stadium in East Rutherford, New Jersey, where she grossed $22 million and sold 165,654 tickets. Notably, the peak of The 1989 World Tour was at the same stadium, where she grossed $13.4 million and sold 110,015 tickets over two shows (July 10-11, 2015).
Swift’s ascent from massive to even more eye-popping on the road is consistent across the country. Her first trek, the Fearless Tour in 2009-10, grossed $53.6 million in the U.S., a staggering figure for a debut headlining tour. In 2011-12, the Speak Now World Tour grossed $88.5 million, followed by The Red Tour’s $98 million in 2013-14. As Swift expanded further from arenas into stadiums, The 1989 World Tour raked in $181.5 million, an 85 percent increase from The Red Tour. And now, with 2018’s Reputation Stadium Tour, Swift climbed another 47 percent from the 1989 tour to her now-U.S. record $266.1 million gross.
Related
The unrelenting march forward for Swift’s successive tours is even more impressive considering that she has played fewer dates with each run. The then-country star played 77 dates in support of her 2008 album Fearless. Over time, Swift graduated from theaters and arenas exclusively to stadiums, allowing her to pack all that punch from 38 shows in 2018. Her average gross-per-show has increased tenfold, from $697,000 on the Fearless Tour to $7 million on the Reputation Stadium Tour. On average, Swift was selling 12,964 tickets each night in 2009-10, as compared to the 54,432-ticket average that she logged throughout 2018.
Dating to the Fearless Tour’s first show on April 23, 2009, Swift has grossed $687.7 million in the U.S., over $140 million more than any other artist in that period. She’s most closely followed by Kenny Chesney ($547.4 million), U2 ($470.1 million) and Luke Bryan ($350.8 million).
The Reputation Stadium Tour was promoted by AEG Presents and Messina Touring Group.
More From Pro
