The Marketing Book Podcast

Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak

ABOUT THE BOOK:

No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. 

The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences.

Experience designers, marketers, entertainment producers, and retailers have long sought to fill this craving. 

Now, the...

Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding 6th Edition by Alina Wheeler and Rob Meyerson

ABOUT THE BOOK:

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process.

It’s harder than ever to be the brand of choice―in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh cont...

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton

ABOUT THE BOOK:

Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

For many, this has supercharged their sales performance, with empowered teams, faster results, and higher revenues. For others, the ...

MKTG STINX by Bob Hoffman

ABOUT THE BOOK:

From the Author – "There have been thousands of books and articles extolling the virtues of marketing and advertising. But I don't think there has ever been one about how stupid and wasteful most of it is.

Well, now there is."

ABOUT THE AUTHOR:

Bob Hoffman is the author of several best-selling books about advertising. He is also among the most sought-after international speakers on advertis...

The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It by Allen Weiss and Debbie MacInnis

ABOUT THE BOOK:

From two of the world’s leading experts on branding, brand benefits, and positioning, this strategic guide reveals how focusing on brand benefits can transform organizations and help them win in the marketplace.

Today’s customers think less about products and more about brands, no ...

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler

ABOUT THE BOOK:

Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. 

Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement.

In Organic Social Media, Jenny Li Fowler outlines the im...

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton 

ABOUT THE BOOK:

Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Integrated marketing and PR strategies are a requirement for all businesses. However, with the explosion of social media an...

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber

ABOUT THE BOOK:

Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions.

What makes a story perfect? How do you tell the perfect story for any occasion?

We live in a story world. Stories are a memorable and engaging way to dif...

Second Skin: Tales and Truths from the Mosh Pit of Life by Jason Miller 

ABOUT THE BOOK:

Second Skin is a raw and unfiltered memoir that thrusts you into the author’s turbulent journey of self-discovery toward becoming a leading voice in B2B digital marketing. 

Battling mental health demons, grappling with the “what the fuck am I gonna do?” dilemma, and narrowly avoiding getting swallowed by life’s uncertainties. 

Amid adversity, h...

The AI Playbook: Mastering the Rare Art of Machine Learning Deployment by Eric Siegel 

ABOUT THE BOOK:

In his bestselling first book, Eric Siegel explained how machine learning works. Now, in The AI Playbook, he shows how to capitalize on it.

The greatest tool is the hardest to use. Machine learning is the world's most important general-purpose technology—but it's notoriously difficult to launch. 

Outside Big Tech and a handful of ...

The Sale Is In The Tale by John Livesay

ABOUT THE BOOK:

John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling, presents us with a business fable set in Austin, Texas. It is about a sales representative whose old ways of selling are not working anymore. With the help of his colleague, he learns how to use storytelling in his sales meetings, which wins him more sales success than ever bef...

Marketing 6.0: The Future Is Immersive by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan

ABOUT THE BOOK:

In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. 

In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution w...

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz

ABOUT THE BOOK:

Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today's state-of-the-art strategies, tactics, and channels. 

Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and...

Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri

ABOUT THE BOOK:

Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup.

This book is your ultimate marketing accelerator, giving you the tools to create strong messaging, fuel user growth, and accelerate revenue.

• Create Strong Messaging
• Fuel User Growth
• Acce...

Any Insights Yet?: Connect the Dots. Create New Categories. Transform Your Business. by Chris Kocek

ABOUT THE BOOK:

Insights are like unicorns: mysterious and elusive, powerful yet elegant. They are the quintessential a-ha moment that all businesses are after, and yet very few people can agree on what an insight is or how they got one. 

Any Insights Yet? demystifies the insight-building process in a way that can help any business l...

Scientific Advertising by Claude Hopkins (1923) with Jay Abraham

ABOUT THE BOOK:

Whether you are considering a career in advertising or trying to find the best way to market your product, start with Claude Hopkins (1866-1932) and then move on to the rest.

In this interview, legendary marketer Jay Abraham talks about how Scientific Advertising changed the course of his career and life.

In Scientific Advertising, Hopkins explains the...

Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies by Christine Slocumb

ABOUT THE BOOK:

Get ready to embark on a journey through 23 power moves that will help you grow a successful healthcare, biotech, or IT company. 

With practical tips and real-world success stories, Stop Starvation Marketing is a must-read for tech leaders looking to take their marketing to the next level. 

Every chapter is p...

Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop

ABOUT THE BOOK:

Your product is great. So why is marketing it so hard?

Many SaaS companies struggle with marketing. 

Teams try everything they can to drive more traffic, leads, and signups. 

Yet revenue growth remains…lumpy. Slow. Frustratingly inconsistent.

If this sounds familiar, the problem isn’t you o...

The Growth Leader: Strategies to Drive the Top and Bottom Lines by Scott K. Edinger

ABOUT THE BOOK:

Growth is a leadership issue, not a sales issue.

However you define business growth--total revenue, net income, margin expansion, number of products and services, or customer loyalty--sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services.

It must cre...