The Marketing Book Podcast

The Marketing Book Podcast

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.

Episodes

March 15, 2024 68 mins

The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It by Allen Weiss and Debbie MacInnis

ABOUT THE BOOK:

From two of the world’s leading experts on branding, brand benefits, and positioning, this strategic guide reveals how focusing on brand benefits can transform organizations and help them win in the marketplace.

Today’s customers think less about products and more about brands, no ...

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Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler

ABOUT THE BOOK:

Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. 

Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement.

In Organic Social Media, Jenny Li Fowler outlines the im...

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Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton 

ABOUT THE BOOK:

Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Integrated marketing and PR strategies are a requirement for all businesses. However, with the explosion of social media an...

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February 23, 2024 66 mins

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber

ABOUT THE BOOK:

Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions.

What makes a story perfect? How do you tell the perfect story for any occasion?

We live in a story world. Stories are a memorable and engaging way to dif...

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February 16, 2024 73 mins

Second Skin: Tales and Truths from the Mosh Pit of Life by Jason Miller 

ABOUT THE BOOK:

Second Skin is a raw and unfiltered memoir that thrusts you into the author’s turbulent journey of self-discovery toward becoming a leading voice in B2B digital marketing. 

Battling mental health demons, grappling with the “what the fuck am I gonna do?” dilemma, and narrowly avoiding getting swallowed by life’s uncertainties. 

Amid adversity, h...

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February 9, 2024 82 mins

The AI Playbook: Mastering the Rare Art of Machine Learning Deployment by Eric Siegel 

ABOUT THE BOOK:

In his bestselling first book, Eric Siegel explained how machine learning works. Now, in The AI Playbook, he shows how to capitalize on it.

The greatest tool is the hardest to use. Machine learning is the world's most important general-purpose technology—but it's notoriously difficult to launch. 

Outside Big Tech and a handful of ...

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The Sale Is In The Tale by John Livesay

ABOUT THE BOOK:

John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling, presents us with a business fable set in Austin, Texas. It is about a sales representative whose old ways of selling are not working anymore. With the help of his colleague, he learns how to use storytelling in his sales meetings, which wins him more sales success than ever bef...

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January 26, 2024 63 mins

Marketing 6.0: The Future Is Immersive by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan

ABOUT THE BOOK:

In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. 

In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution w...

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January 19, 2024 94 mins

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz

ABOUT THE BOOK:

Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today's state-of-the-art strategies, tactics, and channels. 

Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and...

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January 12, 2024 82 mins

Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri

ABOUT THE BOOK:

Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup.

This book is your ultimate marketing accelerator, giving you the tools to create strong messaging, fuel user growth, and accelerate revenue.

  • Create Strong Messaging
  • Fuel User Growth
  • Acce...
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January 5, 2024 75 mins

Any Insights Yet?: Connect the Dots. Create New Categories. Transform Your Business. by Chris Kocek

ABOUT THE BOOK:

Insights are like unicorns: mysterious and elusive, powerful yet elegant. They are the quintessential a-ha moment that all businesses are after, and yet very few people can agree on what an insight is or how they got one. 

Any Insights Yet? demystifies the insight-building process in a way that can help any business l...

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Scientific Advertising by Claude Hopkins (1923) with Jay Abraham

ABOUT THE BOOK:

Whether you are considering a career in advertising or trying to find the best way to market your product, start with Claude Hopkins (1866-1932) and then move on to the rest.

In this interview, legendary marketer Jay Abraham talks about how Scientific Advertising changed the course of his career and life.

In Scientific Advertising, Hopkins explains the...

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Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies by Christine Slocumb

ABOUT THE BOOK:

Get ready to embark on a journey through 23 power moves that will help you grow a successful healthcare, biotech, or IT company. 

With practical tips and real-world success stories, Stop Starvation Marketing is a must-read for tech leaders looking to take their marketing to the next level. 

Every chapter is p...

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December 15, 2023 71 mins

Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop

ABOUT THE BOOK:

Your product is great. So why is marketing it so hard?

Many SaaS companies struggle with marketing. 

Teams try everything they can to drive more traffic, leads, and signups. 

Yet revenue growth remains…lumpy. Slow. Frustratingly inconsistent.

If this sounds familiar, the problem isn’t you o...

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December 8, 2023 58 mins

The Growth Leader: Strategies to Drive the Top and Bottom Lines by Scott K. Edinger

ABOUT THE BOOK:

Growth is a leadership issue, not a sales issue.

However you define business growth--total revenue, net income, margin expansion, number of products and services, or customer loyalty--sustained and strategic growth requires an organization to do more than sell by simply communicating the value of its products or services.

It must cre...

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December 1, 2023 64 mins

DISCOVER Questions® for Connections, Clarity & Control: The 10th Anniversary Edition by Deb Calvert

ABOUT THE BOOK:

Field research, interviews, and practical application + updates for communicating effectively in these turbulent times.

DISCOVER Questions® is a framework to make your questions more purposeful. 

This is the book that will help you appreciate questions, be more deliberate in what you ask and how you ask it, and prepar...

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November 27, 2023 43 mins

Ship it. 2024 Day-to-Day Calendar: A Year Of Doing Work That Matters by Seth Godin 

About the Calendar:

Start your day with a motivating message from entrepreneur, bestselling author, and popular speaker Seth Godin. 

Be informed, inspired, and challenged with this new daily calendar.

The 2024 Day-to-Day Calendar features over 300 of Seth's specially selected and edited entries distilled from his popular blog on topics such as the w...

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The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm

ABOUT THE BOOK:

Do you struggle to connect with your customers on a personal level?

Do you want to stand out in a very competitive market?

Or do you want to accelerate your sales career?

The StorySelling Method will teach you how to tell powerful stories that actually work in sales!

No fluff, no BS… just straightforwar...

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The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success by Anthony Iannarino

 

About the Book:

Learn to transform your perspective and lead with positivity 

In The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success, sales leader and strategist Anthony Iannarino delivers an exciting and effective new take on creating and sustaining powerful sales processes....

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Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose

About the Book:

Do you know how to turn the attention your content receives into profit?

With a meaningful content marketing strategy, you can.

An organization's content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not approach it strategically.

As Chief Stra...

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